Last updated: June 2026 
At ShopBySmart, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit www.shopbysmart.com or place an order with us.

01: Who We Are

ShopBySmart is an online pet essentials store operating in Finland. We are the data controller responsible for your personal information collected through this website. For any privacy-related questions, contact us at support@shopbysmart.com.

02: What Personal Data We Collect

We collect personal data that you provide directly to us when you:

  •       Place an order  name, delivery address, email address, phone number
  •       Create an account  email address, password (encrypted), preferences
  •       Contact our support team  your message content and contact details
  •       Subscribe to our newsletter  email address

We also automatically collect certain technical data when you visit our site, including your IP address, browser type, device type, pages visited, and referring URLs. This is collected via cookies and analytics tools.

03: How We Use Your Data

We use your personal data for the following purposes:

  •       Processing and fulfilling your orders for pet food, grooming products, and accessories
  •       Sending order confirmations, shipping updates, and tracking information
  •       Providing customer support via email
  •       Improving our website and product offerings
  •       Sending marketing emails  only with your consent, and you can unsubscribe at any time
  •       Complying with Finnish and EU legal obligations
04: Legal Basis for Processing

Under GDPR, we process your data on the following legal grounds:

  •       Contract performance  to process and deliver your orders
  •       Legal obligation  to comply with Finnish tax, consumer, and financial regulations
  •       Legitimate interests  to improve our services and prevent fraud
  •       Consent  for marketing emails and non-essential cookies (you can withdraw consent at any time)
05: Data Sharing

We do not sell your personal data. We share your data only where necessary with:

  •       Shipping partners e.g. Posti to deliver your orders
  •       Payment processors to handle secure transactions
  •       IT service providers who host and maintain our website
  •       Legal authorities if required by Finnish 

All third-party partners we work with are required to handle your data securely and in compliance with GDPR.

06: Data Retention

We retain your personal data only for as long as necessary:

  •       Order data: kept for 7 years to comply with Finnish accounting legislation
  •       Customer account data: kept until you delete your account or request erasure
  •       Marketing data: kept until you unsubscribe or withdraw consent
07: Your Rights Under GDPR

As a resident of Finland or the EU, you have the following rights regarding your personal data:

  •       Right to access  request a copy of the data we hold about you
  •       Right to rectification  correct inaccurate or incomplete data
  •       Right to erasure  request deletion of your personal data (‘right to be forgotten’)
  •       Right to restrict processing  limit how we use your data
  •       Right to data portability  receive your data in a structured, machine-readable format
  •       Right to object  object to data processing based on legitimate interests or for marketing

To exercise any of these rights, email us at support@shopbysmart.com. We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Finnish Data Protection Ombudsman (Tietosuojavaltuutettu) at tietosuoja.fi.

08: Data Security

We take data security seriously. Our website uses SSL encryption (HTTPS) to protect your data during transmission. Access to personal data is restricted to authorized personnel only. We regularly review our security practices to keep your information safe.

09: International Transfers

Your data is primarily processed within the EU and EEA. If any data is transferred outside the EEA, we ensure that appropriate safeguards are in place (such as EU Standard Contractual Clauses) in compliance with GDPR Article 46.

10: Children’s Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a minor, please contact us immediately at support@shopbysmart.com.

11: Contact
  •       Email: support@shopbysmart.com
  •       Website: www.shopbysmart.com
  •       Data Protection Authority: tietosuoja.fi